British Council invites ideas

British Council invites ideas
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Highlights

The British Council launched a call for brilliant digital ideas to help them reach 50 million people online in the 2017 UK/India Year.  

Hyderabad: The British Council launched a call for brilliant digital ideas to help them reach 50 million people online in the 2017 UK/India Year.

The call is offering £10,000 to organisations in India or the UK with a track record of developing new digital projects or experience that have successfully reached new audiences using smartphones and for ideas that could reach large audiences using non-internet enabled mobile devices.

One award will be co-funded by the Manchester International Festival and will be launched at the Manchester International Festival in 2017. Projects must have creativity and culture at their heart and be intended for an audience primarily in India but could be global.

British Council Director Alan Gemmell said, “We want to find ways to bring British and Indian digital innovation together to help transform what we do in India, connect people in both countries and share our culture. I hope we will find projects that inspire millions of people across India.”

The British Council’s digital culture programme is growing around the world and will be a core feature of its work in India in 2017. Its global celebration of Shakespeare on 23 April reached three-quarters of a billion online and its fiveFilms4freedom is now the world’s biggest online LGBT film festival. Both have been featured in India.

The British Council will also be bringing its very successful Mix the City programme to India in 2017.

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