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If it doesn’t move you, you've got a heart of stone

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If It Doesn’t Move You, You've Got A Heart Of Stone. Abhijit Avasthi, head of the Ogilvy India team, said "Yes, this is a sensitive topic, a part of history with bitter memories.” But evidently have portrayed it with a subtle touch of sensitivity.

Old wounds run deep and new Google reunion advertisement has left no stone unturned to strike the emotional chords of every Indian and Pakistani equally. Ogilvy and Mather’s charm continues to sparkle in this advertisement which talks about a searing and traumatic period in the history books shared by India and Pakistan.

Beena Sarwar, a Pakistani journalist and part of the Aman ki Asha (Hope for Peace) on her blog said, “If it doesn't move you, you've got a heart of stone.

” Google ad "Reunion" narrates the story of two childhood friends, now elderly men, who haven't seen each other ever since they were separated by the 1947 partition. Here one of them (the one who resides in India), narrates his happy childhood in Lahore and how he and his childhood friend used to steal sweets from the friend’s shop to his granddaughter. The advertisement clearly implies that the Indian based man is Hindu, while the friend is Muslim.

And in the way, Smartphones and obviously Google helps his granddaughter find the old friend who resides in Lahore with his grandson.

Here, the two youngsters; the gen Y grandson and granddaughter of the two are portrayed with a profound emotional understanding for their grandparents. And finally, a meet up is arranged.

Abhijit Avasthi, head of the Ogilvy India team, said "Yes, this is a sensitive topic, a part of history with bitter memories.” But evidently have portrayed it with a subtle touch of sensitivity.