Go-getter managers in making

G HEMANATH REDDY

Student participant presenting a business concept in an event at CURA 2013 held at NIT, Warangal on Sunday

CURA' in Latin meaning thoughtfulness is a serious business transacted for two days at National Institute of Technology-Warangal (NIT-W) and concluded on Sunday. Unlike Springspree, a cultural fest organised in NIT-W where there was a lot of flow of fun and rich entertainment, the budding managers graduating business management courses took the job very seriously in their management fest and held the contests that tested their aptitude, intelligence, creativity and smartness all in the world of business. Over a dozen events were held and few had captured the imagination of commoner. LippyLips is a lipstick 'manufactured' by a team and they have to convince the panel of judges on Unique Selling Proportion (USP). In the Markadroit event, the team of participants had to present a product they 'make' and sell it to the people. Jaspreet Singh Rajpal and Devender Kumar had tough time selling their product. Evo Filte is another brand for coffee makers and USP is dual serving option of hot and cold coffee, induction charger and compact size. The ad medium is FaceBook, YouTube among others and it works out cheaper. Another interesting thing is an herbal shampoo as imagined by the students was named as Prakruthi. In its sales promotion they would tie up with the salons. Free sample with the herbal soap is the marketing strategy adopted by them. Though these are mock presentations, they looked genuine. Core HR was tested in the event HR-Enculturation. Students had undergone written test and followed by an interview. In the final round, they had faced a stress test with questions shot by the panel of 'recruiters' (judges). Findom is the finance event while Exploria is on case study. Kwizpad is all about B-quiz and all interesting. Scrypt-O-Mania is nothing but paper presentation. Pendragon is all about selecting Young Manager in toughly fought contest. There were few games played under the caption C'est La Fun! There were scores of nerve racking events that caught up in the imaginations of people. Famous Mumbai Dabbawalas' brand ambassador Pawan G Agrawal and Samman Foundation founder chairman Irfan Alam presented lectures to a spellbound audience. It was great conclusion to the 2-day transaction of serious business with more educative and informative events and participants got the best ever exposure. Earlier, CURA was inaugurated by Tata Consultancy Services (TCS) Vice President V Rajanna on day one. He said that the whole world witnessed Information Technology revolution from 1975 while IT occupied 8 percent contribution in the GDP. He said that 35 percent of AP's exports were from IT sector. He said that there is lot to be done in banking, infrastructure, hospitality and other fields in respect of IT use. He also said that it is challenging task that IT had to reach the all rural areas in India in quantitative terms. He said that over 35 percent of illiteracy in rural India which is the main hurdle for taking IT services to them. He said that IT revolution saw a birth certificate being issued in a few minutes at E-Seva centres. NIT-W director T Srinivasa Rao said that NIT is flourishing with over 500 overseas students hailing from across 26 countries. He said that though resources are aplenty but the competition is cutthroat. He asked the budding managers to plan to excel in the field of their choice. Prof M Ravindar Reddy, Head of School of Management at NIT in his presidential remarks said that festivals like CURA would give an exposure to the students before they venture into job market. He said that CURA offers a platform to open all the new ideas to budding managers in a dynamic society. AP NPDCL chairman-cum-managing director Karthikey Mishra also shared his experiences with the students.