‘Great Food From Great Britain’ campaign in Hyd

Hyderabad: Indian shoppers will be able to discover and experience a curated selection of best of British food and drink through ‘Great Food From Great Britain’, a month-long retail campaign running across Mumbai, Delhi, Ahmedabad, Hyderabad and Bengaluru this month.

Led by the UK Government's Department for Business, Innovation, Science and Trade (BIST), the campaign will be activated at participating Food Square and Food Stories stores through dedicated displays, product sampling and in-store experiences.

It will introduce consumers to the quality, provenance and breadth of British products, while offering practical inspiration for enjoying them across everyday meals and special occasions.

Throughout September, the campaign will feature live cooking demonstrations, workshops, product storytelling and tastings designed to bring food traditions and products from the UK to life.

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The Hans India