Complaint lodged against 'Sahoo' producers
A luggage-making company has lodged a complaint with the police against the producers of Sahoo movie and a publicity firm alleging they have cheated it to the tune of Rs 1.38 crore.
Hyderabad: A luggage-making company has lodged a complaint with the police against the producers of Sahoo movie and a publicity firm alleging they have cheated it to the tune of Rs 1.38 crore.
According to police, one Vijay Rao (33), marketing head of Outshiny India Private lodged a complaint stating that his company mainly deals in manufacturing of luggage bags with the brand name of 'Arctic Fox'.
He said that his company had had an agreement with KWAN (South) Celebrity Service private limited for promotion its brand in the movie Sahoo, but they did not do so and defamed the complainant's company which incurred a loss of Rs 1.38 crore.
He said that in V Vamsi Krishna Reddy, Pramod Uppalapati and Vikram Reddy are partners in UV Creations.
The complainant alleged that UV Creations approached his company through one celebrity's service company named the KWAN (south) Celebrity Service Private Limited represented by its CEO Himank Duvvuru and requested that they were going to promote their brand through the movie Sahoo and they promised that they would use their branded bags in that movie.
Accordingly, they entered into an agreement with my company on July 8, as per the agreement complainant's company paid Rs 37 lakh to the UV Creations and also paid an amount Rs 1.49 lakh to the KWAN for the purpose of providing allied service with the UV Creations.
After the movie was released, the complainant found that the producers did not use his branded bag in movie. In view of the agreement, the complainant spent nearly Rs 1 crore for advertisements to promote Sahoo movie and the company brand.
Also, they promoted their brand bag in PVR Cinemas, and did a lot of digital marketing promotion to get good mileage out of the movie integration.
Since the movie did not show the company's branded bags, it had negative on it business in the market and the brand image and reputation were damaged. In spite of repeated requests made by complainant's company, producers did not responded, the complainant added.
Due to the violation of the agreement and cheating of the UV Creations and KWAN (south) Celebrity Service incurred huge loss to the complainant's company to a tune of Rs 1,38,49,000 and they are liable to pay the same.
However, police claimed that a petition has been received but so far, no FIR was registered.