Audi to sell only premium sedans in Indian auto market

Audi to sell only premium sedans in Indian auto market
Highlights

The compact luxury sedan is being assembled at Audi India’s Aurangabad CKD facility.The entry level Audi A3 TDI Attraction variant is reported to have been discontinued in India. The variant was introduced to make Audi’s most affordable sedan accessible to a wider audience base. Now that the compact premium sedan has settled into a nice sales rhythm, the company decided to focus on promoting the u

The compact luxury sedan is being assembled at Audi India’s Aurangabad CKD facility.The entry level Audi A3 TDI Attraction variant is reported to have been discontinued in India. The variant was introduced to make Audi’s most affordable sedan accessible to a wider audience base. Now that the compact premium sedan has settled into a nice sales rhythm, the company decided to focus on promoting the upmarket variants.

So the A3 Sedan’s Indian range now starts with the Premium variant which is priced at INR 30.80 lakhs (ex-showroom, Mumbai). The Attraction base variant was available only with black interiors but from Premium onwards, one can choose either black or beige color themes. The Premium also offers features like MMI infotainment display (electrically retractable) on the centre console, automatic climate control, rear AC vents and so on.

The Audi A3 range in India is powered by one petrol and one diesel engine. The 40 TFSI turbocharged direct injection 1.8-litre petrol motor is rated at 180 PS and 250 Nm of torque. The 35 TDI 2.0-litre turbo diesel motor dishes out 143 PS and 320 Nm of torque. The former is mated to a 7-speed S-Tronic automatic gearbox while the latter makes do with a 6-speed S-Tronic unit.

The Audi A3 Sedan for India is locally assembled at the automaker’s Aurangabad CKD facility. It locks horns with the Mercedes CLA.

This article has first appeared in Rushlane.com

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