Datsun redi-Go makes global debut in India

Datsun redi-Go makes global debut in India

Datsun, the low cost brand of Japanese auto major Nissan Motors, has taken wraps off the much-awaited redi-Go small car here on Thursday, marking its...

New Delhi: Datsun, the low cost brand of Japanese auto major Nissan Motors, has taken wraps off the much-awaited redi-Go small car here on Thursday, marking its global debut. The hatchback dubbed as Urban Cross by the automaker is its third model to have world premiere in the country after Datsun Go hatchback and Go Plus multi-purpose vehicle (MPV).

Set to compete with existing small cars such as Maruti Suzuki Alto, Hyundai Eon and Renault Kwid, redi-Go will initially be powered 99y 800 cc, three-cylinder petrol engine paired a with five-speed manual transmission. Interestingly, the new offering from Datsun is based on the newly-developed Common Module Family (CMF-A) platform which also underpins one of its prime rivals, the Renault Kwid.

Renault and Nissan developed the platform under their global alliance. Furthermore, both the small cars are being made at their joint manufacturing facility in Chennai. “In a sea of look-a-like hatchbacks, the Datsun redi-Go’s modern and distinctive looks help it stand out from the crowd. Aptly called Yukan in Japanese which means brave and bold, the design reflects the sense of individuality of the people who buy the car,” Vincent Cobee, Gobal Head of Sales, Datsun, at the launch here.

Keeping Indian roads in mind, Datsun has designed the new small car with 185 mm ground clearance, among the highest in the segment. It has also promised high fuel efficiency, though exact details will be announced later. Also, the automaker did not disclose pricing details at the launch, saying it would come out with those details around May 1 when it would start accepting bookings for the model. The deliveries will start from June 1.

“Datsun’s growth strategy in India will continue to reflect our commitment to local engineering, development and manufacturing. Datsun redi-Go, as a tangible expression of this commitment, offer several best-in-class capabilities,” said Guillaume Sicard, President, Nissan India Operations. The model is created to bring fun, free and confident thinking to the otherwise traditional compact hatchback segment, he added.

Speaking on the occasion, Arun Malhotra, Managing Director, Nissan Motor India, said redi-Go would be targeted at young India. “We will come out with unique financing schemes so that it will be easier for young people both women and men, to own the car,” he said. He further said that Nissan would expand its dealership network in the country. “At present, we have 217 showrooms across 165 cities. We are planning to increase the showroom count to 300 by March 2017,” he added.

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