Future VW-Skoda Cars To Look “Significantly Different” From Each Other
Some of the current models, like the Vento & Rapid, look quite similar to each other from certain angles Skoda & VW will continue to offer cars in t...
Some of the current models, like the Vento & Rapid, look quite similar to each other from certain angles
- Skoda & VW will continue to offer cars in the same segments
- Skoda will localise MQB modular platform for VW Group in India
- Both VW & Skoda will manufacture cars on the MQB A0-IN (localised version)
- Upcoming cars will look significantly different from each other
In a recent conversation with CarDekho, Gurpratap Boparai, head of VW Group in India, confirmed that future VW and Skoda cars will not be the re-badged versions of each other. At present, badge engineering can be seen in the Vento-Rapid duo, with the rear section of both the cars looking quite similar to each other.
Talking about upcoming products and badge engineering for VW-Skoda, Boparai has said, “There’s not going to be the level of badge engineering that we have seen today, the products will be far more differentiated. We’ll be in the same segments but with products that look significantly different. There is always a fine line between too much of differentiation and commonality that you need to walk. And I think we have achieved a good balance where we have a lot of commonality but the products look significantly different.”
Although the Boparai has not yet clarified what exactly will be differentiating factors among the similar segment products, we expect such cars to not resemble each other from any angle. We are, however, going to see cars from both the brands in the same segments and underpinned by the same MQB A0-IN platform.
|VW T-Cross||Skoda Vision X Concept|
While the next-gen products for India are still a few years away, VW and Skoda have already started working on making their cars look different globally. Compare the exterior design of the upcoming compact SUVs of both the carmakers, the T-Cross and the Vision X Concept, and you’ll realise that while the VW is boxy and squarish like the Tiguan, the Skoda features a bloated design, like the Kodiaq and the Karoq.
|Sixth-gen VW Polo||Skoda Scala|
Sit inside the current Rapid and Vento in India, and you’ll be able to find a lot of commonality as far as design is concerned. However, if we compare the interior design of sixth-gen Polo and T-Cross (both products on MQB A0 Platform) with the Scala (MQB A0-based Skoda), they look very different. Where the Polo’s cabin looks vibrant and features an infotainment system embedded in the dashboard, the Scala’s cabin looks subtle and gets a free-standing infotainment screen.
Where VW and Skoda are making changes on the product front, we expect the two brands to carry forward their pricing strategies as is. Which means even the future VW cars are expected to be priced at a slight premium over the similar Skoda products. Currently, where the Skoda Superb is priced from Rs 27.49 lakh and 32.99 lakh, the VW Passat is priced from Rs 29.99 lakh to Rs 32.99 lakh (All prices ex-showroom pan-India).
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