McDonald's, KFC struggle in China
McDonald's, KFC Struggle In China. Local tastes tempt China diners away from Golden Arches. "Local establishments generally also do a better job catering to local tastes," said Karla Wang, associate research director at market research firm TNS China.
Shanghai: Bearing rice burgers and lotus roots, an army of Chinese fast food firms is cooking up a challenge to McDonald's Corp and Yum Brands Inc, tempting cost-conscious diners with healthy, homegrown fare and causing a drag on growth for the U.S. chains in the country's $174 billion fast food market.