Malini Srivastava launches web exclusive fashion store TAPYTI powered by eShopbox

Malini Srivastava, Director of EMMS Global, a leading Fashion Buying house catering to 5 continents, has launched a web exclusive women Fashion Brand, Tyapti.com. Tapyti, a Lithuanian word for an Artist, is intending to be loved and appreciated by female teenagers as well as working professionals. Tapyti, with its strategy to focus on great designs and collections, has launched the eCommerce initiative with eShopbox, an end to end outsourcing partner for webstore and marketplace. eShopbox will enable TAPYTI to catch up with the latest technology trends in the fashion market and ensure smooth functioning of the store.

“Our customers will have a variety of options, to make the dressing experience a CHIC one. The clothing that Tapyti offers, matches with all the moods of being casual or formal, ethnic or western for the Gen- Next.” Says Malini Srivastava, Founder of TAPYTI

Commenting on the announcement, Dheeraj Gandhi, Senior Business Analyst at eShopbox said, “We are delighted with the association of eShopbox with TAPYTI. Our focus would be on utilizing our technical expertise in handling all the aspects of fashion eCommerce to help TAPYTI keep pace with innovation and increase customer satisfaction”.

The apparel offered by TAPYTI are created by focussing on better designing, fashionable comfort and practical sense of dressing. Pricing would be competitive for targeting students and professionals in the age group of 16 years to 25 years. TAPYTI, will be catering to all over India, mainly in metro cities and B level towns.

By understanding the choices and needs of the new generation, TAPYTI has a futuristic objective to grow into a brand which is synonymous with fashionable and practical for the ‘REAL U in REAL LIFE’.