Mumbai: My Home Industries Private Limited (MHIPL) is one of the largest cement companies in South India.  MHIPL is a 50:50 joint venture with CRH Plc, Ireland, the World’s 2nd largest building material company.  The company’s total capacity as on date has been at 8.4 Million Tonnes with factories located at Nalgonda district, Telangana, Kurnool and Vizag districts in Andhra Pradesh.

Today we will be unveiling the new identity of our Flagship MAHA cement brand that embodies the firm’s future vision for growth. MAHA Cement is a major cement player in Telangana, Andhra Pradesh, Tamilnadu, Karnataka, Kerala and eastern markets.

The giant leaps in the market have been made on the brand reputation of strength excellence in quality, service and most important maintaining the consistency in quality. All our manufacturing facilities are equipped with ultra-modern technology with latest plant and machinery.  The group’s focus has always been on automation. The list of MAHA cement clientele includes majors from construction companies, RMCs, Dams, ports and the committed dealer network across all market areas.

Keeping in view the next trajectory of growth and also become national leader in cement, MHIPL has announced its new strategy of consolidating all its existing product brands under this new singular MAHA cement identity.  The new visual identity will present a renewed look of MAHA man which is aimed at increasing relationship among key stakeholders.  With the new tagline “Build it strong”   MAHA cement admirably captures premium nature of the brand and the celebrations of inner strength.

Unveiling the new brand identity Dr. Rameswar Rao Jupally, Chairman, My Home Group said, “We remain committed to the Quality excellence recognized by our customers and we want to use this rebranding to reinforce our values.  We will strive to position ourselves as premium cement brand and a key player within the cement industry.  MAHA cement enjoys leadership position in many parts of the southern markets; I am confident that the brand with its new visual identity will grow much faster and improve the market share across the regions in the country.

Commenting on the growth plans of My Home Industries Pvt Ltd, the company’s Managing Director – Mr. J. Ranjith Rao said “Maha Cement has been a prominent player in the cement manufacturing industry for over 18 years now.  Having established a strong value based relationship with trade and project community for about two decades, the time has come for a next level of growth at My Home Industries.  As we unveil the new brand identity today, we are confident that this measure will create a significant impact on the business and support our aggressive expansion plans in terms of new markets, premium positioning and production capacity.”