Brand Mahesh's 1 Nenokkadine is worth crores

Mahesh's 1 Nenokkadine has created a sensation of sorts. Right from the teasers and first looks to audio lanch news and now for fetching Rs 12 crores for distribution rights. This is a recod price in for a Telugu movie.

We already told you that Eros International has bought the distribution rights of Mahesh's 1 Nenokkadine for a whopping Rs 72 crores. Besides, Gemini Television has bought the satellite rights of the movie for Rs 12.5 crores which too is also a first for any Telugu movie to fetch such a huge price.

There were also reports that the audio rights would be sold for Rs 65 lakhs for which Lahari and Aditya are vying. While trade analysts have their own doubts and debating if the deals are too pricey, Mahesh's fans feel the price is justified. Brand Mahesh can command more, they feel. 1 Nenokkadine is directed by Sukumar and stars Mahesh Babu and Kriti Sanon in the lead roles.

The audio launch of the movie is expected to happen sometime this month while the movie will hit theatres around Pongal.