Ash’s racist jewellery ad taken down

Ash’s racist jewellery ad taken down
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Ash’s racist jewellery ad taken down. After actress Aishwarya Rai Bachchan’s new jewelery ad was labelled “insidiously racist” through an open letter, the actress’ publicist on Wednesday issued an image from the original shoot, saying the “final layout is the prerogative of the creative team of a brand”. Following that, the jewellery brand pulled off the advertisement.

After actress Aishwarya Rai Bachchan’s new jewelery ad was labelled “insidiously racist” through an open letter, the actress’ publicist on Wednesday issued an image from the original shoot, saying the “final layout is the prerogative of the creative team of a brand”. Following that, the jewellery brand pulled off the advertisement.

The original image

They issued a statement: “The creative was intended to present the royalty, timeless beauty and elegance. However, if we have inadvertently hurt the sentiments of any individual or organisation, we deeply regret the same. We have started the process of withdrawing this creative from our campaign.”

This was the statement released on behalf of the actress: “The final layout of the ad is entirely the prerogative of the creative team for a brand. However, shall forward your article as a viewpoint that can be taken into consideration by the creative team of professionals working on the brand visual communication.”

That was written in response to an ‘Open letter to Aishwarya Rai Bachchan’, which read“to be representing aristocracy from a bygone era - bejewelled, poised and relaxing while an obviously underage slave-child, very dark and emaciated, struggles to hold an oversize umbrella over your head”.

“As an influential member of the Indian film industry and a popular star with a large fan following, we trust that you wish to use your image in a manner that promotes progressive thought and action, and would not knowingly promote regressive images that are racist and go against child rights,” reads a part of the letter.

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