Mahesh Babu's Srimanthudu getting richer by the day

Mahesh Babus Srimanthudu getting richer by the day
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Mahesh Babu\'s Srimanthudu Getting Richer By The Day. After Baahubali audio launch which was held on a large scale, now the stage is set for the audio launch of another big budget flick on June 27. It is none other than Super Star Mahesh Babu\'s \'Srimanthudu\' and the audio is composed by none other than tollywood musical sensation Devi Sri Prasad.

After Baahubali audio launch which was held on a large scale, now the stage is set for the audio launch of another big budget flick on June 27. It is none other than Super Star Mahesh Babu's 'Srimanthudu' and the audio is composed by none other than tollywood musical sensation Devi Sri Prasad.

Another buzz surrounding the movie is that the telecast rights of this function has been bagged by a TV channel for a whopping prize of Rs 1 crore. If sources are to be believed, this is the second highest prize for any audio function. Baahubali holds first position at Rs 1.5 crore. Baahubali is the most-awaited and undoubtedly costliest film in India with a budget of Rs 250 crore. So its Telugu audio rights being sold for Rs 1.5 crore can be justified. But coming to Srimanthudu, it is a regular commercial film made with a budget of Rs 55 crores. Selling the rights for Rs 1crore just by capitalizing on the craze that Mahesh Babu enjoys is just unbelievable.

Is 1 crore becoming the new benchmark for buying the rights to telecast a live audio function???? Going by the trend, Looks like it.

-Satya Surya

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