Audience willing to dabble with regional films

Actor R Madhavan says today Bollywood is facing tough competition not only from regional cinema but also Hollywood films which are taking bigger openings at the box-office.

"Right now, not only regional films but also Hollywood films are getting bigger openings than Bollywood movies. Audience is willing to watch a movie of a different language with subtitles rather than films in their own language," Madhavan said.

The 46-year-old actor feels the language barrier today is diminishing and cited the example of Marathi film ‘Sairat’ which went on to become a blockbuster.

"Across the country there is no more language divide. A small Marathi film like 'Sairat' is such a huge hit all over and is even the biggest grosser than any other film in Mumbai circuit. Now that shows a lot," he said.

The ‘Tanu Weds Manu Returns’ star feels while competing with Hollywood and regional cinema was always challenging, it is high time B-Town makers start treating the audience smartly.

"It has always been challenging. You can't be taking things for granted. Today more than hard work, you are also required to be intelligent. You have to treat your audience smartly. The content has to be strong," he said.