Pink gathers steam with word of mouth

After a tepid response on its opening day in Indian theatres, megastar Amitabh Bachchan-starrer 'Pink', a courtroom drama that shines the spotlight upon issues of stereotype faced by women in the society, is garnering eyeballs galore - courtesy positive reviews about the power-packed performances and its socially relevant premise.

The film has collected Rs 21.51 crore in its opening weekend, according to industry experts. Directed by Aniruddha Roy Chowdhury and co-produced by Shoojit Sircar, the film, which released on September 16, also features Taapsee Pannu, Kirti Kulhari, Andrea Tariang, Angad Bedi, Piyush Mishra and Dhritiman Chatterjee in key roles.

On the Saturday and Sunday which followed the film's release, the collections saw a promising hike much in sync with trade expert Komal Nahta's conjecture that after a "poor opening", collections "won't just pick up in multiplexes, they will shoot up" for 'Pink'.

The film features Amitabh as a lawyer, who fights a case of sexual assault involving three girls and a boy who belongs to an influential family. A strong and meaningful message that the film spreads out is that no matter how a woman dresses, what she does or what she thinks, when she says no to sexual advances, it is a definite no.