Brand Namo: A case study for B-School students
Brand Namo: A case study for B-School students. A group of students of a management institute here have initiated a case study on -'Brand Namo-' which...
The case study is supposed to find out how 'Brand Namo' was established as a major force during the Lok Sabha poll campaign. The case study would be complete in three months, he said, adding that this case study would be taught to students along with the principles of marketing.
Indore-based Indian Institute of Management (IIM) spokesperson, Akthar Pervez said that 'Brand Namo' would definitely draw the attention of management experts since no other political leader has created a brand of himself in this manner.