Oh my word Analysis, Analytics

Analytics is emerging as a widely used word in the context of Internet. We are also provided analysis of our yearly budget and businesses. Analysis is a detailed examination or assessment of something. Analysis refers to a study, reasoning, opinion, judgment, interpretation, evaluation, estimation, dissection.

Another meaning of analysis is test, inquiry, investigation, scanning, evaluation, scrutiny, sifting, dissection, assay, perusal, and anatomization in order to find out ‘why’ and ‘how’ and other answers for the questions that have arisen.

Analysis is a noun. Analyze is a verb, and its British English spelling is analyse, analyzing, analysed. Content Analysis is a research methodology. Content analysis is a technique of analyzing communications such as written, spoken and visual. Content analysis is a quantitative research that gives us data as well (numerical).

Psychoanalysis is done to treat a mental disorder by analyzing the conscious and unconscious mind. Psychoanalysis is done by psychiatrists and psychologists. Analytic or analytical is an adjective: rational, questioning, testing, detailed, searching, organized, exact, precise, logical, systematic, inquiring, diagnostic, investigative, interpretative, studios, interpretative, expository.

Analytics is a noun. Analytics means the systematic study or analysis of data or statistics, or computational analysis. Analytics is gaining currency in the wake of the internet and its availability and penetration is helping us analyse the trends. There are institutes offering courses in Business Analytics and Digital Analytics.

Google Analytics gives analytics about the customers’ online profiles across videos, websites, social media tablets and smartphones because Google is the most popular search engine as of today! It has the data (analytics) of the digital user.Business firms are using analytics to plan their products and target the potential customers by assessing their past online behavior.

7HillsFilms is a channel on YouTube. According to its analytics, it has received 1,31,340 views; 9,152 minutes of watch-time, earned $8.53, 51 likes, 7 likes, 12 subscribers, 5 videos in playlists, and the most watched video was on Jemima Khan; gender - male 85% and females 15%, and the top geographies are Pakistan, United Kingdom, United States, India and UAE, and more.

Kovuuri G Reddy