Fashion week now goes online

Jabong.com, a online fashion outlet and Talenthouse India, South East Asia’s largest crowd sourcing platform, have put together a unique fashion show –India Online Fashion Week (IOFW 2014) that promises to provide the perfect platform for aspiring artistes from the field of fashion to connect with a global audience.

Opening doors of next gen fashion designers and making designer clothes accessible to fashionable audience, India Online Fashion Week aims at providing a world-class career defining opportunity to aspiring artistes while honing the skills of budding talent in our country!.The fashion week will invite applications from artistes across four broad categories - designers, models, fashion photographers, hairstylist and make-up artistes. In addition to offering an exclusive platform to the winners to showcase their work, IOFW 2014, will also offer training by different mentors including Yami Gautam who will be giving them the grooming tips, under her strict guidance! Talent across various verticals will be required to submit their entries for this event as per a pre-defined theme and a timeline.

Elaborating on this association, Praveen Sinha, Co-Founder, Jabong says, “With India Online Fashion Week, we aspire to represent the fashion industry and provide the fraternity an online platform to grow, thus benefiting all stakeholders.

Commenting on the launch of the property, Arun Mehra, CEO, Talenthouse India, said, “India as a country is full of talent, but lacks platforms to help people showcase their expertise. The India Online Fashion Week is one such initiative to bridge the gap between aspiring artistes and the dynamic fashion industry.”

IOFW 2014 in its inaugural season will launch a first ever, Fall Festive collection consisting of pret-a porter and party designs. It will demonstrate fashion based on the themes, Graphic Story, Black and White - Opart and Bohemian Look.