Time to soak in shopping frenzy

Designs that seek paradise

Following the success of the verdant Gujarat-inspired looks for Deepika Padukone and Priyanka Chopra in the Bollywood film ‘Goliyon Ki Raasleela Ram-Leela,’ fashion designer Anju Modi launched her new bridal collection ‘‘Seeking Paradise'' on July 4th at a her store in the city.

The theme of the collection is ‘Alice in Wonderland’ and the embroidery works in the outfits were inspired by the beauty of Kashmir. “I was very much inspired by nature and I wanted to convey the feeling of nature to people” says Anju.

It was while she was traversing in Kathmandu where she was struck with an inspiration the works. “From the airplane I could see the clouds, blue skies and the Himalayas. It looked so beautiful just like a paradise. I wanted to see all this in my new collection” she says.

Seeking Paradise is emphasised with exhilarating shimmery tones such as coral, ocean blue, ivory and blush. Silhouettes such as long dresses, Anarkhali, jackets, floral printed dresses and other nature-inspired embroidery and designs were seen in her new collection.

“As the name suggests I want my customers to seek paradise when wearing the outfits. I want them to feel the nature when flaunting the outfit” she says.

When asked about the response Sudha, the owner of the store says, “We have a lot of customers coming in, looking forward to buy outfits from Anju Modi’s newest collection ‘Seeking Paradise’ Anju being a well-known designer doesn’t have a problem in garnering attention from buyers across the city.

Reviving traditional weaves

Khargaa, the brand of Chenetha Colour Weaves (CCW) hosted its first anniversary exhibition and weavers had the chance to directly reach the customers without middle men.

Apart from saris and kurtas, the jewellery is very unique in Khargaa. This time around jewellery is made from the leftover pieces of fabric. “Ikat fabric is such an intricate and beautiful fabric that we don’t want the small pieces to be thrown away. We do realise that jewellery has a lot of potential. However, jewellery is not our priority right now because it doesn’t help the weavers in anyway” said Sudha, CEO of CCW.

Currently CCW is working with twenty villages in and around Pochampally. Khargaa is gaining more and more popularity and its products are now supplied in bulk to retail chains like Fab India, Jaypore and India Roots. “We want Khargaa to be a nationally recognised independent label sometime in the future. But there is still a long way to go,” Sudha concludes.

The exhibition cum sale which started on July 3 is the best place to go, if you are looking forward to buying quality products in an affordable price. Khargaa is located in Road no.12 Banjara Hills.

End of season sale at Inorbit

Walk in at Inorbit, to avail the best discounts, play fun games, win gifts and get super dose of entertainment!

It is that time of the year when all the shopaholics smile ear to ear! The time of the year is back when the wardrobe needs a classic makeover and at the best offered prices from every popular brand. Inorbit Malls across the country are offering a heavy discount during this season’s most exciting End of Season Discount Sale, marking a bumper beginning to the season’s sale, which began on Friday. In line with the festive shopping season, the mall welcomes its shoppers to “Shopping Sunny Side-up” which has mega sale, big discounts, fun , games, live entertainment and live screening of exciting football matches screening, till 7th July.

The gates from 8am in the morning onwards, assuring an extended time span for you to shop till you drop.

Go, grab your favorite brand on fabulous discount and also get a chance to win exciting prizes in the raffle draw. You can also get details of all the big deals by just giving a missed call on 9243200070