A gifted woman entrepreneur

It has been only seven months since Durga Kolli, a resident of Ramavarappadu, ventured into the business of selling gifting articles and is already flooded with orders from various parts of the country and abroad. A former assistant manager at a reputed bank, she came up with the idea of setting up Kaira Gifts World, a gift shop, when she and her family wanted to gift something unique to their relatives and friends. Her interest in paper craft and art work was revived soon after she returned from the USA along with her husband. This led to her setting up Kaira Gifts World.The mother of one reveals that she had never thought of doing business, considering the risk factor.

“Initially, I was very hesitant to start a business. When my husband took up a job in Hyderabad, I stayed at home to take care of my baby and had a lot of free time,” Durga shares. “Once, when I was looking for special gifts for my friends and relatives, it struck me that I could do something in the field. That was when I gave a serious thought to explore the business potential of gift articles.”But ever since foraying into the scene, Durga has become a busy woman, taking orders, producing the gift articles and dispatching them to customers.

Facebook plays an important role for Durga to conduct her business. Her page displays a wide array of gift articles that include candle decorating kits, wall hangings, kundan work key holders, designer silk and stone bangles, pearl decorative, pearl knit door hangings, potli bags, designer clutches, digital print potli bags, decorated palm leaf baskets, handbags, German silver products and many more.

“I started the business seven months ago with a bare minimum investment. Now, I am earning good profits. We deliver the article to the customer after its price is credited into our bank account. We take the responsibility for damage or wrong product during delivery. It helps us win the trust of customers,” Kolli adds.

By Ch Sowmya Sruthi