Way2News launches news app in Indian languages

Hyderabad-based Way2Online Interactive India, a consumer-focused Internet technology company that runs person-to-person (P2P) messaging portal Way2SMS.com, on Monday launched Way2News, an app that brings short-summarised nuggets of news in local languages in a magazine-style format.

Way2News aims to create a unique news reading experience with a strong local language focus. The emphasis is on presenting news as short summarized news snippets that fit in the mobile screen without scrolling. Also, Way2News has a visually more appealing style of presentation with crisp snippets available in rich visual formats such as images, photo galleries and videos.

Raju Vanapala, Founder, CEO Way2online says, "Our professional editors scour multiple news sources, local dailies, TV news channels, websites, blogs and summarize each news story in just 400 characters.

The idea is to enable the reader to assimilate all the major occurrences across the world without having to spend too much time poring over lengthy articles. So in just a matter of a few minutes, the app reader stays abreast of the latest occurrences in the world around her or him."

Sunil Patil, Chief Content Officer of Way2News says, “That content is the key, goes without saying. Currently, way2news is available in Hindi, Telugu and English languages. We are planning to add 8 more languages in next 45 days. Test runs over the last one month have generated huge levels of engagement by the users, bringing us surprise results.”