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Free-spirited, chic vibe to ethnic looks
At a glamorous event, Kangana Ranaut took centrestage along with Kabir Lumba, Managing Director of Lifestyle International Pvt Ltd to unveil the new collection “Kangana Ranaut for Melange by Lifestyle”.
Kangana Ranaut new brand ambassador for Melange by Lifestyle
With modern silhouettes, classy cuts and vibrant patterns, Melange by Lifestyle’s latest Spring Summer collection redefines ethnic wear and is crafted for the woman of today whose sense of style reflects her individuality.
At a glamorous event, Kangana Ranaut took centrestage along with Kabir Lumba, Managing Director of Lifestyle International Pvt Ltd to unveil the new collection– “Kangana Ranaut for Melange by Lifestyle”.
At the same event, she was announced as the brand ambassador for the brand. With this association, Melange by Lifestyle aims to enhance its appeal amongst its target audience, most of whom see Kangana as an inspiration with her appealing persona, eclectic fashion choices and stellar achievements.
Kangana is scorching in the latest ‘Rethink Ethnic’ campaign by the brand that challenges the conventional and is inspired by her fearless, bold and strong individualistic style. Speaking at the occasion, Kangana Ranaut said, “Melange is a brand that gives a contemporary twist to traditional Indian-wear and adds a chic vibe to ethnic looks, much like my free-spirited sense of fashion.
The way the brand marries Indian aesthetics with fun, modern nuances makes me rethink ethnic and fall in love with it. Hence, the endorsement.” The latest range has a Bohemian vibe with a mesmerising interplay of tribal, garden and paisley prints in sheers, maxis, cover ups and flowy silhouettes.
Whimsical elements of Indigo palette, tribal textile from Central Asia, vintage Cross-stitch styles and Indigo tie-and-dyes add a dreamy touch to the collection. With edgy shoe-lace tie up detailing, high slits, romantic lace and ruffles, and asymmetric hemlines, the diverse range also offers Arabesque inspired stylish patterns and summery floral designs.
Solid tones and monochromes paired with unconventional volume pants or beautifully patterned kimonos and waist coats are a season must have. The collection is available across all Lifestyle stores and is priced between Rs 899 and Rs 2,999.
