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Symbolising strength
Olympic silver medalist PV Sindhu has taken the role of Gatorade India’s brand ambassador. The move is a reiteration of PepsiCo India’s commitment towards dialing up the communication on the benefits of its healthier food and beverage offerings to consumers.
Olympic silver medalist PV Sindhu has taken the role of Gatorade India’s brand ambassador. The move is a reiteration of PepsiCo India’s commitment towards dialing up the communication on the benefits of its healthier food and beverage offerings to consumers.
Gatorade will also be unveiling an all new #SweatMore campaign featuring Sindhu in a digital film that shows the brand’s close partnership with the athlete.
Announcing the partnership, Vipul Prakash, Vice President-Beverage Category, PepsiCo India said, “We are delighted to welcome PV Sindhu into the PepsiCo India family. We believe that Gatorade is the perfect fuel for Sindhu and we are happy to partner with her.”
Speaking about the partnership, Sindhu said, “There is no substitute for hard work. However, hard work comes with long hours of practice, persistence and perspiration. Each day throws a new challenge and you must be fit to take it head on. Gatorade helps athletes do just that.”
