TVS Motor Company announces TVS Zest 110 Himalayan Highs Season 3

TVS Motor Company today announced the much anticipated third season of TVS Zest 110 Himalayan Highs. Following two record setting successful seasons, TVS Zest 110 Himalayan Highs Season three has generated a lot of anticipation among the youth who regard the feat of conquering the mighty Himalayas astride a scooter a unique iconoclastic experience.

In the first season, it was a solo female rider Anam Hashim who rode her TVS Zest 110 capturing both Khardung La and the imagination of young riders. Based on popular feedback, Season two was thrown open to women, but saw entries from both men and women. The shortlisted riders went through a thorough screening and training before embarking on the record setting ride.

Season three registrations are now open for all keen riders. Enthusiasts can submit their entries by logging onto www.tvsscooty.com till July 31. There are Virtual Reality zones in select cities also to facilitate registrations. The ride is slated to happen in early September. TVS Motor Company will conduct multi stage screening of riders involving medical health, personality, psychographic and motivational parameters.

Post selection, a thorough multi terrain riding training is conducted by experts including some mentors from TVS Racing. TVS Motor Company will be promoting the call for registration through multiple digital and on-ground promotions. The Last two seasons are available for viewing at the TVS Zest 110 YouTube page. It has generated 9.8 million cumulative views till date as a testament to its popularity amongst the youth.