Popular eat-outs pitch in for Swachh Bharat

Yum! Restaurants India, the parent company for KFC, Pizza Hut and Taco Bell announced its Swachh SwaYUM campaign, a cleanliness drive across India. Swachh SwaYUM translates into the belief that it starts with me. As part of the Swachh Bharat Abhiyaan, KFC, Pizza Hut and Taco Bell have decided to kickstart awareness amongst their 10,000 employees. The employees stepped out across 81 cities to clean a kilometre surrounding the 400 odd restaurants as part of the campaign.

Commenting on the initiative, Niren Chaudhary, president, Yum! Restaurants India, said, “The campaign is an initiative to contribute and give back to the community in which we operate and with the help of our 10,000 employees, we were able to spread awareness and clean over 400 kms. We are proud to see each of our employees take up the pledge to make their contribution towards a cleaner India.”

Yum! India is tieing-up with the NGO Force to adopt a village and create awareness among the residents about sanitation and hygiene. As part of the Swachh SwaYUM campaign, Yum! Restaurants will conduct the cleanliness drive twice a year to keep this initiative a sustained practice.

Yum! also created awareness about the campaign through social channels using the social media presence of its three brands KFC, Pizza Hut and Taco Bell. The campaign challenged people to pledge and showcase their contribution as an individual to keep the environment clean.