Pink Power to support women entrepreneurs

Inorbit Mall flagged off ‘Pink Power’- an initiative towards the empowerment of women entrepreneurs. Through this initiative, Inorbit will assist provide a launch pad for entrepreneurs to realise their dreams. 3 most innovative business ideas from Mumbai, Navi Mumbai, Bengaluru, Pune, Baroda and Hyderabad would be selected and supported by the brand.

“A lot of women are deprived of the opportunities to make a mark in the professional world. This could be due to lack of exposure to the right people in the relevant industry. These are the factors that the 'Pink Power' initiative aims to address,” state a release by Inorbit.

Entries for the initiative will be taken up on the website inorbit.in/pinkpower and other social media platforms. Entries will be invited from women of all age groups willing to start or expand their business. A jury will shortlist the top three ideas focusing on innovation, scalability and future potential. It will also help the prospective participants to connect with national and international brands, opportunity to participate in retail workshops and conferences also to connect with e-commerce platform partner Snapdeal.com by enrolling as a vendor.

The winners will be given an opportunity to put up kiosks in the mall for a specified period depending upon the sustainability of the idea. It will be an ongoing initiative which will encourage more participants throughout the year. Speaking on the occasion, Kishore Bhatija, MD & CEO, Inorbit Malls (India) Pvt. Ltd., said, "Women are an important part of our society and I believe they are the future torch bearers of India's success.

As a socially responsible brand, we have always supported community development causes and this one is an important cause that we support. I hope this initiative encourages more women entrepreneurs and benefits the society at large." The one month application and short listing process has started and winners would be announced in April 2015.