R.Sridhar’s book “Unlock the Real Power of Ideation” launched

A Reference manual for Entrepreneurs, Managers & Leaders Mumbai: Renowned Innovation facilitator, consultant and coach, Mr. R.Sridhar’s book “Unlock the Real Power Of Ideation” was launched at a glittering function at Crossword, Kemp’s Corner, Mumbai. The book was jointly unveiled by three eminent personalities from Corporate India - Mr. S. Ramadorai, former Vice-Chairman of Tata Consultancy Services & former Chairman of National Skill Development Agency & National Skill Development Corporation, Mr. B.S. Nagesh, Founder, TRRAIN (Trust for Retailers and Retail Associates of India) & who was instrumental in shaping modern retailing in India through Shoppers Stop, and Mr. Piyush Pandey, Executive Chairman & Creative Director, South Asia, Ogilvy & Mather.

What lends credibility to the book are Sridhar’s credentials - 25 years with Ogilvy India, best known for his pioneering work in Direct Marketing. He was on the board of Ogilvy, when he decided to start his innovation practice in 2000. He created his own ideation process called “Creative Block Busting©”. The unveiling was followed by a panel discussion between the author and all the three chief guests on “Why are bright managers unable to think differently?

The book addresses some pertinent questions like - Why are bright managers unable to think differently. Why are ideation sessions not as productive as managers would like them to be? Why do senior leaders kill ideas when their support is most needed? The book also touches upon some more troubling and vexing problems faced by leaders of today.

R. Sridhar has been Corporate India’s `Go to Man’ – an authority on the subject, the book taps into his rich experience of over 17 years of facilitating more than 400 ideation sessions to clients across businesses and product categories. Sridhar downloads his mercurial brain into this must have blueprint for ideation. The book subtly nudges the readers to make creativity a healthy cognitive habit. A virtual treasure-trove for those whose job involves solving problems and finding solutions, anyone looking to find answers beyond the obvious, whether in business or even in one’s own life will find the book practical and imbibed with valuable insights.

The central character in the book is a cynical CEO and it revolves around how he and his management team are cracking an important issue. While the content is fictional and the style is conversational what is commendable is that the book is 100 per cent jargon free.

The book is published by Productivity & Quality Publishing Pvt Ltd and is available in paperback and Kindle edition too. The Paperback edition is for Rs.360 while the Kindle Edition is for Rs.300. The first chapter of the book and the prelude is available free and can be downloaded by visiting the url - http://ideasrs.com/book/ and after filling up a simple form.