Medela India Makes Breastfeeding More Affordable for Mothers

Gurgaon: Medela India Private Limited announced a reduction in prices for their exclusive range of breast pumps and breastfeeding accessories.

Medela, a global leader offering the most technologically advanced, superior-quality breast pumps and breastfeeding accessories to nursing mothers around the world recognizes the imperative need of breast milk for infants. An increasing women workforce has been found giving up on breastfeeding as balancing work and motherhood together is difficult. Hence, it is breast pumps which enable mothers to continue breastfeeding and be the nutrition provider anytime, anywhere.

Addressing the need to empower women to feed their new-born while being away at work, Medela India Private Limited has revised the prices of its existing product range to make it more accessible to mothers belonging to different strata of society. The price of its breast pumps start from Rs 2,499 and goes up to Rs. 32,999.

Medela India’s breast pumps are available at all leading retail outlets and online stores such as Mothercare, Babyoye, Amazon and Firstcry among others.

Speaking on the importance of breastfeeding and pumping, Ms. Victoria Kumar, In-House Lactation Consultant, Medela India said, “Breastfeeding is advantageous for both, mother and baby. The health benefits of mother’s milk are abounded and leave an imprint on the child for a life–time. Breast pumps are a healthy alternative to direct breastfeeding provided by medical research. Breast pumps are a healthy alternative to direct breastfeeding provided by medical research. Choosing the right breast pump when needed, can make a big difference – both in initiating and sustaining breastfeeding.”

Commenting on price reduction, Vishwanath Kannan, Marketing Manager Medela India said, “Increasing awareness on the importance of breastfeeding and rise in the number of working women is driving significant growth of this market. Countries like India and China have consumers adopting such medically advanced products at a high rate, thereby, widening the market for breastfeeding pumps even further. With the increase in demand and supply, the breast pump market is expected to grow at a CAGR of 9 percent from 2015-19. Identifying this growing need for breast pumps among the women of today, we have reduced the prices of our products to enable every mother in this country to feed breast milk to their baby.”

Medela’s exclusive range of Breast Pumps includes:

Calma: Rs. 1,699/-

An innovative feeding solution designed for breastfed babies. Calma allows the baby to suck, swallow and breathe just as they learned on the breast.

Harmony and Harmony Pump & Feed: Rs. 2,499/-; Rs. 3,999/-

Harmony single manual breast pump is designed for mums who mostly breastfeed and is recommended for occasional use. Additionally the Harmony Pump & Feed Set includes 1 Calma and 4 Disposable Nursing Pads.

Mini Electric: Rs. 7,499/-

Mini Electric breast pump is a good compact electric breast pump for mothers who occasionally express.

Swing Breast Pump: Rs. 13,999/-

Quiet and compact breast pump which is easy to assemble, clean and ideal for daily electric pumping. It works on 2-phase technology and single pumping.

Swing Maxi Breast Pump: Rs. 19,999/-

For mothers with a busy and active working life, swing maxi offers an easy and timesaving solution. A light and compact double electric pump with 2-phase and double pumping technology.

Freestyle Breast Pump: Rs. 32999/-

The practical all-in-one solution offers you everything you need for safe and comfortable pumping whilst on the go. A product with 2-phase technology completely set for the storage, cooling and transport of breastmilk.