iPod for Apple only said Steve Jobs

Oakland: Legendary Apple CEO Steve Jobs had seven words for a subordinate when he learned that a rival company was about to introduce a program that would let music fans buy songs anywhere and play them on Apple’s iPod devices.

“We may need to change things here,” Mr Jobs said in a terse, 2005 email that was shown to jurors in federal court Tuesday, on the opening day of trial in a billion-dollar antitrust lawsuit that accuses Apple Inc. of using unfair tactics to maintain its dominance in the digital music business.

Attorneys for an estimated 8 million consumers and iPod resellers say Mr Jobs’ email spurred an internal campaign to keep Apple’s popular iPods free of music that wasn’t purchased from Apple’s own iTunes store. By updating the iTunes and iPod software to block music from competing online stores, Apple maintained a closed system that discouraged consumers from buying competing music players, plaintiffs’ attorney Bonny Sweeney argued on Tuesday. That froze out makers of rival devices, and allowed Apple to sell iPods at inflated prices, she told jurors.

Plaintiffs’ attorney Patrick Coughlin also showed jurors a 2003 email from Mr Jobs, written about the launch of another competitor’s online music store, which said, “We need to make sure that when Music Match launches” their store, “they cannot use iPod.” Apple lawyers deny the company competed unfairly. Several high-ranking Apple executives are expected to testify during the trial.

And while Jobs died in 2011, he was a central figure in the class-action case. Ms Sweeney said she will show a video of Mr Jobs testifying in a 2011 deposition later this week. A partial transcript of that session shows Mr Jobs asserting he couldn’t remember details of actions taken several years earlier, while also betraying signs of his legendary impatience. In one exchange with attorneys, Mr Jobs acknowledged that he helped write a press release statement that accused Real Networks of “adopting the tactics and ethics of a hacker to break into the iPod.”

Mr Jobs’ statements have turned out to be pivotal in other antitrust cases that Apple has faced in recent years, including one in which a judge found Apple conspired with publishers to set e-book prices. Apple shares closed down 44 cents at $114.63 on Tuesday.