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A new breed of smartphones equipped with the latest 4G technology promises to push internet accessibility to an unprecedented level, and that too at an affordable four-figure price, especially for India. In its bid to accelerate India\'s smartphone revolution, global giant Samsung Electronics has launched new smartphones for the Indian market.
The new best in class smartphones are designed to help Indian consumers unlock the true potential of 4G and make the experience more affordable and accessible
Bangkok: A new breed of smartphones equipped with the latest 4G technology promises to push internet accessibility to an unprecedented level, and that too at an affordable four-figure price, especially for India. In its bid to accelerate India's smartphone revolution, global giant Samsung Electronics has launched new smartphones for the Indian market.
The company says the new phones are the best in their class, and will make the 4G experience “more affordable and accessible” for Indian consumers. “The new best in class smartphones are designed to help Indian consumers unlock the true potential of 4G and make the experience more affordable and accessible,” a Samsung official said.
With this latest launch, Samsung now has nine 4G devices in the market that offer faster download speed of up to 150 MBPS. “India is at the cusp of its digital revolution journey and we expect 4G technology to rise and push internet usage to an unprecedented level,” said Asim Warsi, vice president for marketing, mobile and IT at Samsung India.
He said consumer demand was “constantly shifting towards devices offering multi-tasking capabilities, 24x7 data connectivity with increased video consumption and real-time mobility solutions which enable global interactions”. Hyun Chil Hong, president and CEO of Samsung India Electronics, said India was one of the “fastest growing energies markets.
I am impressed with the rich culture, diversity and hospitality of India that I have never seen before”. “In 2015, we plan to introduce path-breaking technology across various categories of products, which will enhance consumer experience and strengthen our position in the market,” he said at the Samsung South West Asia Forum 2015, attended by people from India, Bangladesh, Nepal and Sri Lanka.The company recently announced expansion of its mobile phone plant in Noida, abutting Delhi. A new phone Samsung Z1 will be manufactured there with most of its software being developed at the Noida Research Centre.
By: Prantick Majumder
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