30 million smartphones shipped in India in Q1 2018: IDC report

Xiaomi leads the Indian smartphone marketwith 30.1% followed by Samsung with 25.1%. Reliance JioPhone propelled the 4G feature phone market by 50% quarter-on-quarter growth.

Smartphone shipments in India grew by 11% to 30 million units in the first three months of this year -- a record high for the first quarter, as per research firm IDC.

In contrast, about 27 million smartphones were shipped in India in the first quarter of 2017.

As per the latest IDC data, Xiaomi maintained its lead in the smartphone market for the second consecutive quarter with 30.3% share, followed by Samsung (25.1%), Oppo (7.4%), Vivo (6.7%) and Transsion (4.6%).

However, the smartphone market remained almost flat compared to the previous quarter, it added. Overall, more than 85 million phones, including 55.2 million feature phones, were shipped in India in the January-March 2018 period.

“Xiaomi maintained its lead in the (smartphone) market for second quarter in a row with further expansion in the offline channel and popularity of its models such as Redmi 5A and Redmi Note 5. Various other companies, on the other hand, used the online channel to expand their share in the market, notable amongst those being Honor, iVOOMi and Tenor (10.or),” IDC said.

It added that online channel accounted for facilitating 36% of the smartphone sales in the March quarter compared to 34.2% in the fourth quarter of 2017.

IDC India Senior Market Analyst Jaipal Singh said the smartphone market in India is expected to continue its double-digit growth in 2018 with the popularity and focus on budget phones, efforts by ecosystem to make devices more affordable with finance schemes, aggressive offline expansion by key players and push by the online platforms driving this growth.

As per IDC data, the ultra-high-end segment ($600/Rs 40,000 and above) saw a year-on-year growth of 68%, largely due to strong shipments of Samsung Galaxy S9 series. OnePlus continued to keep more than 50% share in the $400-600 segment (Rs 27,000-40,000) on the back of popular models like OnePlus 5 and OnePlus 5T.

Senior Market Analyst at IDC India, Upasana Joshi said retailers and distributors in the offline channel fear a cut in their commissions to absorb the impact of price hikes as handset makers reel under margin pressure from increasing custom duty and raw material costs.

“Having said that, these partners will have to chalk out a way to mitigate some of the additional burden through special offers or schemes to the end buyer,” Joshi said.

She explained that the recent import duty hike on PCBs, camera modules and connectors by the Indian government puts cost pressure on the smartphone companies, till such time that they set up lines for CKD (Complete Knock Down) type of manufacturing to reduce this impact.

“This will increase the challenges for smaller companies even more,” she added.

IDC said the 4G feature phone market in India continued to grow at more than 50% quarter-on-quarter, driven primarily by Jio Phone. ALSO READ: Reliance JioPhone leads Indian feature phone market in Q4, 2017: CMR

Reliance Industries (Jio) had a 38.4% share of the feature phone market in the March quarter, followed by Samsung (10.4%), Transsion (7.9%), Lava (6%) and Micromax (4.7%).