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‘SMS Mission Recycling’

‘SMS Mission Recycling’
Highlights

Coca-Cola India along with American India Foundation (AIF) launched the SMS Mission Recycling with the aim to sensitise children from over 5000...

New Delhi: Coca-Cola India along with American India Foundation (AIF) launched the SMS Mission Recycling with the aim to sensitise children from over 5000 schools on waste management after realising a successful Support My School (SMS) Mission 1000 schools.

The project seeks to contribute towards the government’s cleanliness mission and will focus on proper collection and segregation of waste including Polyethylene Terephthalate (PET).

The SMS Mission Recycling initiative aims to promote better waste management practices through adoption of efficient collection and segregation methods to facilitate recycling. Aligned to the Government’s Swachh Bharat, Swachh Vidyalaya (Clean India Clean Schools) Mission, the programme will also be looking to set up or facilitate waste management systems in communities as well as schools.

In the first phase of the program, Coca-Cola India has partnered with the American India Foundation (AIF) to positively impact an estimated 11 lakh children in over 5000 government schools nationwide and over 1 lakh community members on the long-term benefits of proper solid waste management.

The first edition of Support My School had a positive impact on over 3.5 lakh school children in more than 1000 schools across the country. During this journey, thousands of toilets, urinals and wash stations were revitalised and hundreds of playgrounds were established in disadvantaged schools.

Support My School addressed the WASH (Water, Sanitation and Hygiene) needs and contributed meaningfully to the government’s ‘Swachh Bharat’ drive, and the revitalized schools now serve as model schools in several districts.

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