Sleep In: Westin Hotels & Resorts Celebrates World Sleep Day With World Sleep Society Partnership
Industry-innovator Westin Hotels & Resorts today announced it will celebrate the power of snooze on World Sleep Day, in partnership with World Sleep Society in Asia Pacific. The partnership reinforces the brand's renowned position for offering a quality night's sleep on the road,
Partnership Reinforces Westin Hotels & Resorts As The Sleep Authority
Singapore: Industry-innovator Westin Hotels & Resorts today announced it will celebrate the power of snooze on World Sleep Day, in partnership with World Sleep Society in Asia Pacific. The partnership reinforces the brand's renowned position for offering a quality night's sleep on the road, at home, and in the air. Additionally, close to 50 Westin hotels and resorts across key locations in Asia Pacific will hold a series of activities and events on World Sleep Day (18 March 2016) to reinforce the brand's Sleep Well pillar.
"For the first time ever, we have partnered with one of the leaders in the hospitality industry," said Allan O'Bryan, Executive Director of World Sleep Society. "We believe that good sleep is a reachable dream and sleep, along with balanced diet and regular exercise are key to good health. This is in line with the Westin brand's values and we are confident that the partnership is off to a great start."
World Sleep Society's fundamental mission is to advance sleep health worldwide by promoting and encouraging education, research, and patient care throughout the world. World Sleep Day is an annual event created by the World Sleep Society to raise awareness of sleep disorders and the burden that they place on society. In partnership with World Sleep Society, Westin Hotels and resorts across Asia Pacific will be out in full force to deliver specially customized 'Sleep Kits' to various professions. These sleep kits would contain items ranging from a travel-sized Heavenly Pillow, chamomile tea, Westin's signature white tea bath amenities alongside a Sleep Well guidebook containing tips from Westin's well-being brand advocates.
Additionally, major events will take place across key cities in Australia, China, India, Japan and Thailand. These events range from Heavenly Bed pop-ups in malls where guests can experience the world-renowned bed, national surveys on the theme of sleep, to public and internal associate talks emphasizing the importance of quality sleep.
"Westin is committed to ensure that our guests leave feeling better than they first arrived, and sleep plays a large part of it," highlighted Vincent Ong, Senior Director, Brand Management, Starwood Hotels & Resorts Asia Pacific. "Partnering with World Sleep Day serves to complement the brand's Sleep Well pillar and restorative programs that promotes quality sleep, reinforcing Westin as the travel industry leader in promoting the essential foundation of well-being - sleep."
Westin is dedicated to partner travelers' well-being and promote restorative sleep, leading to wellness programs that are designed to enhance rest and recovery. Introduced in March 2014, the Westin Well-Being Movement encompasses programs across Westin's Six Pillars of Well-Being – Sleep Well, Eat Well, Move Well, Feel Well, Work Well, and Play Well, to promote a comprehensive approach to healthy lifestyles. The world-renowned Heavenly® Bed and nourishing SuperFoodsRx™ dishes, to the energizing WestinWORKOUT, RunWESTIN™ and Westin Gear Lending with New Balance®, among other programs and initiatives, every element of a guest's stay caters to their well-being, leave them feeling better than when they first arrived.