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Indian Messenger Hike StickerChat to Shut Down Soon

Indian Messenger Hike StickerChat to Shut Down Soon
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Indian Messenger Hike StickerChat to Shut Down Soon

Highlights

The indigenously developed chat service had millions of users and will be "shutdown" later this month: CEO

HikeAccording to a recent tweet by the company's CEO, StickerChat, one of the chat services developed in India, will be shutting down this month. As per a report from Gadgets360, CEO Kavin Bharti Mittal has confirmed that the company will shut down the Hike StickerChat service this month while keeping HikeMoji on its remaining services. The report claims that the application has not been as successful as the company hoped.

Mittal recently tweeted that the Hike StickerChat app had millions of users and spent 35 minutes a day on the app. He claimed that the "very loyal user base" was a great launching pad for its HikeMoji and HikeLand products.

Instead, the company will focus on two of its apps, Vibe by hike, previously known as HikeLand and Rush. "All your data will be available to download in the application. Your HikeMoji will continue to be available in both Vibe and Rush! Mittal tweeted. The Rush service, which was launched on iOS, allows users to create selfie avatars and play Carrom and other games like Ludo.

With the rebrand from HikeLand to Vibe, users will have to apply to join the community as it will be by invitation only. According to Mittal, there's no clarification on what qualifies a user to join, but the number of apps was already over one lakh. Hike users posted their reactions on Twitter, expressing their sadness at the closure of the messaging service.

The shutdown comes when many WhatsApp users plan to switch to another app based on Facebook's revised privacy policy that users must agree to by February 8. WhatsApp has clarified that the privacy policy only extends to business accounts. Users do not get affected by the changes, but that hasn't stopped users from moving to more privacy-friendly apps like Signal.

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