Dairy Day forays into AP market

Hyderabad: Dairy Day, an ice cream brand on Thursday announced its entry into Andhra Pradesh. The ice cream will now be available across 2,000 outlets in most of the districts of the State.

The company said it has invested Rs 80 crore over last two years into capacity expansion as it extends footprint across the country. M N Jaganath, co-founder, Dairy Day, said: "The expansion into Andhra Pradesh is an

important step for Dairy Day as we work towards establishing a pan India presence. The State has a growing market with immense potential for the FMCG sector."

Dairy Day has existing presence in Karnataka, Tamil Nadu and Maharashtra. Currently the company has two manufacturing units in Karnataka, spread over two lakh sft with a production capacity of 1.4 lakh litre a day.

Jaganath further said that the ice cream market in India is growing at over 13-14 per cent CAGR. The industry is expected to touch Rs 30,000 crore over the next five years, he added.

Dairy Day manufactures and supplies around 150 products in over 30 flavours. Its product offering includes ice creams in flavours of vanilla, strawberry, chocolate, pista,

butterscotch, mango among others, along with paan twist, rajbhog, gulab jamun, gajar halwa, rose kulfi, ice-cream cake and ice-cream sandwich.