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Hyderabad designer presents her collection at LFW
Deepali Jain, fashion design student of INIFD, Hyderabad, recently showcased her designs ‘Modern String’
The Lakme Fashion Week Winter/Festive 2019 Day 1 was shared by newbies as well as veterans of the Indian fashion industry. While several young designers made their debut with this edition of LFW, others celebrated their years-long journey.
Deepali Jain from Hyderabad presented her collection at LFW and marked her entry into the fashion world with the show 'Launchpad' by the Inter National Institute of Fashion Design (INIFD).
Other new designers were - Him Kumari Gurung and Amandeep Singh Dhesi from Chandigarh, Sangeeta Aidasani from Jodhpur, Chitra Singh from Kanpur and RushikeshBhivsane from Nasik.
The festive collection 'Modern String' by Deepali Jain wasinspired by the modern woman as the outfits were embellished with geometric contemporary zardozi embroidery.
Classy festive shades of mustard, rust, brown, wine and dusky pink showcased the modernity of the collection. Silks with sheen had a beautiful fall in Indo-western, asymmetric drapes. Long golden earrings on the models complemented the golden placement embroidery.
Deepali Jain's collection 'Modern String' made heads turn for the modern women who want to look stylish this festive season. About her collection she says, "The collection is inspired by the elaborate style of hand embroidery- zardozi.
Geometrical patterns in modern, easy and wearable silhouettes making the designs contemporary yet traditional. The materials what I had used in this collection are pure silk, raw silk and pure crape. Everything was sourced in Hyderabad.
The hand embroidery of few garments took around 600-700 hours of time. 10-12 hand embroidery karigars put their heart and soul to complete the collection."
The mustard tunic with big lapels and buttons was teamed with ankle-length pants and a draped dupatta - all with beautiful striped embroidery. Her love for embroideries inspired her to go for this.
"I always had a thing for hand embroideries, and zardozi was my favourite since years. I always knew I had to make a collection using zardozi as its origin is also from the Mughals.
But I wanted to present my zardozi in a modern way by making the patterns in geometric shapes," She shares.
Time was the biggest challenge for her, she adds. The show ended with a wine pant-sari, a care-free blouse and geometric embellishments on the drape.
