The Shriya Som style
Hyderabad-based fashion designer Shriya Bhupal is experimenting with silhouettes and techniques.
Hyderabad-based fashion designer Shriya Bhupal is experimenting with silhouettes and techniques. Her Shriya Som label has built over the last few seasons, signature draping and tailoring styles; be it in the evolving textured dresses, bomber and biker jackets, draped gowns, luxe skirts or corsetry
Shriya Som was established to create a bridge between international and Indian styles, to bring the concept of international evening wear into Indian silhouettes, and employ Indian techniques in her western interpretations.
The aim is to create freer, softer, lighter styles that are high on impact vis-à-vis surface embellishments, embroideries and textures, in a new, non-traditional way.
In fact when ShriyaSomstarted in 2014, the first 10 months were spent only on developing embroidery and embellishment techniques before designing the first collection.
The label seeks to define urban luxury in a fresh and new manner. The signature colour palette veers between pastels, reds, black and blues. Embroideries include multi-hued and chenille florals, vignette cutwork, three dimensional accents in embellishment.
Textural exploration in draping and fabric manipulation is an ongoing process and present in every collection. In addition, every season new treatments are explored each season such as raffia, pallettes, mirror work, beading.
Silhouettes such as the fit and flare skirts, corsetry, the ruffled dresses and bomber jackets, have become signatures of the brand
The label is also a choice for brides who wish to infuse their wardrobes with freshness and modernity.
In a short span of time, the label has grown organically and each year, is making its presence felt in the retail space.
In India, ShriyaSom retails out of Aza in Mumbai/Delhi, Ensemble in Mumbai/Delhi, Ogaan in Delhi and Evoluzione in Chennai and Delhi.