AP Dairy Corp. vouches supply of chemical-free milk to consumers

Anantapur: Vijaya Milk, a product of Andhra Pradesh Dairy Development Corporation of the state government which actually is struggling for survival appears to be the only trust worthy unadulterated product amidst tens of products promoted by private players whose product sanctity is in question. The government product vouches for adulteration-free content, straight from the farmers in villages.

Highlights:

• Pure milk gets spoiled after 24 hours and milk that can be preserved for more than a day have chemical preservatives, says M Sreenivasulu, Deputy Director, AP Dairy Development Corporation
• Vijaya Milk enjoys customers patronage amidst tough competition from private players
  

It is free from chemicals used as preservatives and therefore cannot be preserved for the next day. Other private brands vouch for preservation for 2-3 days in refrigerators. “Pure milk gets spoiled after 24 hours and milk that can be preserved for more than a day have chemical preservatives mixed in the milk. That is simple logic,” says M Sreenivasulu, Deputy Director, AP Dairy speaking to The Hans India.

If farmers supply adulterated milk, we reject them after subjecting the milk to Analyzer test, he stated. Usually consumers think milk that can be preserved for 2-3 days is the best milk which is actually other way round, he adds trying to prove the point that consumers have low level of awareness on the purity front. The Vijaya Milk has 3 grams fat content, 3.1 grams proteins, 4.7 grams carbohydrates, 0.0 grams sugar, 0.7 grams minerals and 58.2 KCAL of energy.

Samples of a couple of noted milk brands sent for examination by this reporter to Bangalore have indicated adulteration of milk with Maltos, a chemical which triggers in kidney related ailments and also Urea mixture which actually thickens the milk and makes people believe that thick milk is pure milk. There are also local dairies in every town, who actually purchase milk from the rural folk and then mix Castric Soda and Hydrogen Peroxide for milk thickening and for acting as preservatives.

Consumers are getting trapped in the web of corporate milk business and by the high-profile advertisements in the media and missing the simple logic that pure milk gets soiled to soon and is not thick but somewhat watery but the misconceptions regarding purity of milk is just the opposite. In an age when mothers are preferring private milk over breast milk, the health of new born babies are at stake.

Even adults consume milk as part of their daily healthy diet. Not just milk but 'Healthy Milk' should be the criterion for daily milk consumers. At least educated consumers should take the time to determine what product is actually good and healthy for them. A house wife Prameela Kumari living in Arvind Nagar speaking to 'The Hans India' says that it is difficult to come to a conclusion about the sanctity of any product and the common man does not know the mechanism in this regard in a busy society of today.

The Nation talks of Swachh Bharat but where is 'Swachh Milk’, she bemoans. It is the government which has all the where withal at it's command to test private food products in laboratories and initiate action on those who violate the law. Has the government ever sent samples of milk products to labs for examination? and where are the food inspectors? she asks.

Meanwhile, the AP Dairy is gearing itself up for popularising the Vijaya Milk among the public by opening milk booths in the town. The Dairy is in financial crisis bogged down with funds paucity caused by crores of rupees worth outstanding bills.

The Telangana Dairy owed Rs 9.33 crore to it for the milk supplied to it to cater to Hyderabad requirements. Also, the Prakasam Dairy owed Rs 3 crore. These outstanding dues if repaid can be used as a working capital for further expansion of the dairy products which vouch for adulteration-free milk.