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Organised by Delhi-based Cougar Motorsport Pvt Ltd, the inaugural edition of India 4x4 Week was the country’s largest convention focusing exclusively on vehicles with 4-wheel drive (WD) capabilities, their manufacturers, owners and everyone sharing an interest in the same.
The all-new ISUZU D-MAX V-Cross enthused adventure seekers at the India 4X4 Week 2016, which concluded in Goa. Isuzu Motors India displayed a driving experience at the specially designed track that exhibited and highlighted the capabilities of the first Adventure Utility Vehicle in India.
Organised by Delhi-based Cougar Motorsport Pvt Ltd, the inaugural edition of India 4x4 Week was the country’s largest convention focusing exclusively on vehicles with 4-wheel drive (WD) capabilities, their manufacturers, owners and everyone sharing an interest in the same.
Other major event highlights included test tracks, contests, off-road tracks and trails, night camping as well as knowledge, training and certification sessions.
Speaking about ISUZU’s participation, Capt. Shankar Srinivas, Senior General Manager, Communications, PR and External Affairs, Isuzu Motors India said, “We are excited to be a part of the first edition of the India 4X4 week, where we showcased the newly introduced ISUZU D-MAX V-Cross.
ISUZU has a strong legacy of making tough, durable and rugged vehicles that can perform in the most demanding terrains. This has been proven time and again with our successes in rally raids and off-road challenges across the world.
The visitors at the India 4x4 week will get to experience the V-Cross first hand, and we are sure, in time, this vehicle will start a new trend in the adventure space in India.”
As per Cougar Motorsport’s Founder and Director Ashish Gupta, “This is the first time that over 14 of India’s most prominent 4X4 clubs and institutions have collaborated with a national level convention with an aim of bringing together the entire 4X4 community of India. Therefore, India 4X4 is the perfect avenue for a company that is functioning in this space to connect with its target audience.
I am happy that ISUZU has decided to come forward not only as an exhibitor but as a partner by sponsoring some of the interesting sessions.
I am sure that the visitors are going to have a superb experience while test-driving the V-Cross on the tracks designed to showcase all the major highlights of this amazing vehicle.”
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