Uday ReddyHyderabad: YuppTV, the city-based OTT (over-the-top) content player, achieved yet another milestone in its eight-year-old existence when its application had been launched on Microsoft’s XBOX 360.The OTT players offers a world-class viewing experience with an extensive range of channels and unlimited movies, Live TV, 10 days of catch-up TV and TV shows available in 11 South Asian languages.  Launch of the YuppTV app on XBOX 360 is part of its endeavor to reach out to television viewers across the globe. 


“It is indeed a landmark moment when the YuppTV application becomes available to over 84 million XBOX360s. I consider it a giant leap forward, for broadcasters, content providers and viewers alike. And we are just getting started in our relationship with Microsoft,” said Uday Reddy, Founder & CEO, YuppTV.Consumers will now have yet another device and mode of access to their favorite channels at their convenience and can now take delight in an incredible viewing experience with an array of innovative features, he added. 


This tie-up with Microsoft is expected to be win-win collaboration for both the organizations. Microsoft’s globally acclaimed product Xbox 360 is a home video game console.The Xbox 360 features an online service, Xbox Live, which allows users to play and download games online. It also allows users access third-party content services through media streaming application.Current and new customers of YuppTV can download the app for free from the XBOX360 marketplace. New customers can subscribe online at yupptv.com and authorize their XBOX 360 to view their favourite YuppTV channels.