Sardaar Mania: Promotional Campaign In Overseas Markets

iDream Media and Eros International, which are releasing the film in overseas territories, kickstarted an extensive promotional campaign, along with Northstar Entertainment, for Sardaar Gabbar Singh. On the day of the audio launch, a flash mob was held in Munich, Germany and several such flash mobs were organised in other locations including USA, South Africa and Gulf region.

Apart from this, several t-shirts and red scarves, which became a signature style of Pawan Kalyan in the film, were distributed in few areas in the US and both of them have become a rage with Pawan Kalyan's fans. In UAE, a tattoo campaign was launched which drew a large number of Pawan Kalyan's fans, who got the titled 'Sardaar Gabbar Singh' tattooed on their body.

While these were just some of the measures taken to promote the film, an extensive digital campaign was also launched to create buzz surrounding the film in the past few weeks.

All in all, with everyone awaiting Sardaar Gabbar Singh's release with bated breathe, it's already become the talk of the town and considering the buzz surrounding the film, it's poised to take a phenomenal opening at the box-office in overseas markets.