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Bichagadu clicks with print media publicity
Seasoned producer Chadalavada Srinivasa Rao has disproved that promoting and advertising on top TV four channels would generate wider publicity for a film.
Hyderabad: Seasoned producer Chadalavada Srinivasa Rao has disproved that promoting and advertising on top TV four channels would generate wider publicity for a film.
- Seasoned producer Chadalavada Srinivasa Rao resists customary practise of telecast trailers of the dubbed film in top channels
As he preferred old-fashioned method of promoting his film in print media to electronic media and scored a sleeper hit as his dubbed film “Bichagadu, starring Tamil actor Vijay Antony, raked in 8 to 10 times of his Rs 50 lakh investment by grossing more than Rs 4.5 crore and still drawing crowds in TS, AP.
“For long print media has been dependable promotion tool for Telugu cinema but a few tried to mislead us. But I stuck to the conventional promotion and proved that print media remains a powerful medium to attract viewers to the theatres since attractive newspaper ads would stay longer in the minds of the readers contrary to the blink-and-miss trailers on top-rated 4 TV channels.” said producer Chadalavada Srinivasa Rao, who believed in the “content” of the Tamil film and released it in a big way.
The plot of a millionare (Vijay Antony), who took a vow to become a beggar for 48 days, to save his ailing mother and the trials and tribulations he underwent was lapped up by Telugu viewers in a big way. “It’s true that Vijay Antony’s earlier film “Salim” didn’t do well in TS, AP, but when I saw the Tamil film “Pitchaikaran”(beggar) I was truly impressed with his performance as well the irony of affluent person forced to roam in the garb of a beggar without disclosing his identity and rides on strong mother-son bonding” added Rao.
When contacted Prassanna Kumar, general secretary of the Telugu Film Producer Council, lauded Chadalavada for reviving confidence in print media. "It’s lesson for many a filmmaker since Rao disproved a misconception that films that are not promoted on certain channels will only click as it turned out to be farce. Surely, Bichagadu breaks a few myths- you don’t need a superstar or certain TV channels to spin box office magic. It is enough for a film have a good content to strike a chord with viewers to succeed” he concluded.
By BVS Prakash
