Invisible is the new visible
Essilor launched a new lens of Crizal named Crizal Sapphire 360° with the thought of, ‘Making the invisible, a new visible’, targeted towards the millennial.
The millennials are not an easy demography to crack, but marketers are tapping their love for technology, innovation, minimalistic lifestyle to grab their attention, and this time Crizal in an effort to market the millennial and their individualism, launched Crizal Sapphire 360° UV, a nearly invisible anti-reflective lenses with the notion of making the invisible a new visible.
Ramachandran P, COO, Essilor India said, “With the launch of Crizal Sapphire 360o UV we are taking another step forward. Through a new consumer-focused approach, we are offering nearly invisible anti-reflective lenses with the best in class transparency.”