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Amul ATM offers Any Time Milk
Highlights
Amul ATM Offers Any Time Milk
Ahmedabad: Dairy major Amul is likely to come up with “any time milk (ATM)” for round the clock supply of milk.The round-the-clock milk-vending units will be aimed at supplying milk at odd hours.
“We launched this project because we found that people need milk at odd hours,” says Rahul Kumar, Managing Director of the Gujarat Cooperative Milk Marketing Federation, which markets Amul milk.
“We launched this project because we found that people need milk at odd hours,” says Rahul Kumar, Managing Director of the Gujarat Cooperative Milk Marketing Federation, which markets Amul milk.
According to Rahul, the company plans to operationalise six “any time milk (ATM)” machines in select areas. Based on the success of these automatic vending machines, the company will make decision of having more such units across the country.
The company is also planning to install these machines at key transit points like railway stations and bus stands in all major cities since these areas witness huge footfall on a daily basis.
These machines will sell Amul’s Taaza milk at Rs. 10 packed in 300-ml pouches.
The pilot project of this 24x7 ATM began with the installation of a vending machine at the gate of Amul Dairy in Anand town of Gujarat.
These machines will sell Amul’s Taaza milk at Rs. 10 packed in 300-ml pouches.
The pilot project of this 24x7 ATM began with the installation of a vending machine at the gate of Amul Dairy in Anand town of Gujarat.
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