Big Bazaar celebrates National Nutrition Week

Big Bazaar, one of India’s leading retail formats, celebrating the National Nutrition Week from September 1 to 7. Based on the theme H.E.A.L. (Healthy Eating & Active Living), the campaign will encourage healthy eating among customers.

Big Bazaar will be celebrating ‘National Nutrition Week’ to increase awareness on the importance of nutrition for health for Big Bazaar Customers. With an aim to inculcate healthy eating habits, the campaign will also have a Nutri zone area that will showcase products and few offers on Fruits, staples and other healthy foods.

It will also showcase the various colours of fruits and vegetables and how it is beneficial for us. In addition to this, there will also be a Taste OK counter where tasting and sampling of fruits, health drinks, soya chunks etc. will happen throughout the week.

Commenting on the campaign, Sadashiv Nayak, CEO, Big Bazaar said, “Nutrition is essentially important for us to stay healthy. This campaign will help us educate our customers and stress on the importance of having the right amount of proteins and nutrition in our meals. It will also increase awareness about food hygiene and healthy ways of cooking.”

The campaign will also have an in store pledge board to spread awareness where customers can pledge towards H.E.A.L. this Nutrition week. It will ensure that customers pledge to eat healthy and the right amount of nutrition everyday.