Honda’s CB Shine motorcycle creates new record!

After creating new highs in automatic scooter segment, Honda Motorcycle and Scooter India Pvt. Ltd. (HMSI) is now also expanding its leadership in the 125cc executive motorcycle segment, which is India’s second largest motorcycle segment by volumes.

CB Shine is now the only 125cc motorcycle brand to cross the landmark one lakh unit sales mark in a single month. On its 11th anniversary, CB Shine sales have grown by a phenomenal 51% from 66,691 units in April 2016 to 100,824 units in April 2017.

This is led by demand for HET BS-IV Honda engine with AHO upgrades and Low Rolling Resistance tyre in CB Shine SP - a patent applied for technology. Shining the most in the segment, CB Shine brand sales grew five times faster than 125cc motorcycle segment’s growth of 8%.

Speaking on this achievement, Yadvinder Singh Guleria, Senior Vice-President - Sales and Marketing, Honda Motorcycle and Scooter India Pvt. Ltd. said, “With a legacy of more than one decade, CB Shine is the most important motorcycle brand in our line-up.

Driven by continuous innovation, CB Shine brand alone contributes 55% to Honda’s motorcycle sales. Such is the shine of the brand with Honda’s high quality and reliability that today every second 125cc motorcycle customer in India is buying a CB Shine.”