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Shortage of trained conference organisers in city

Shortage of trained conference organisers in city
Highlights

Hyderabad\'s start-up IdentCity, in association with Netherlands MindMeeting, jointly hosted India\'s first Meeting Design Workshop at ISB on Thursday. 50 participants are attending the two workshop which will conclude on Friday. ­The workshop is being conducted by renowned experts and authors from Italy and Netherlands-- Mike van der Vijver and Eric de Groot--who conceptualised the world’s first Meeting Design Workshop.

India's 1st tri city Meeting Design Workshop underway

Hyderabad's start-up IdentCity, in association with Netherlands MindMeeting, jointly hosted India's first Meeting Design Workshop at ISB on Thursday. 50 participants are attending the two workshop which will conclude on Friday. ­The workshop is being conducted by renowned experts and authors from Italy and Netherlands-- Mike van der Vijver and Eric de Groot--who conceptualised the world’s first Meeting Design Workshop.

Speaking to participants, Eric de Groot said, “Meetings have a reason—learning, networking, motivation, decision making, alignment and offering people a ritual. Meetings are a process. The process is the interaction of people about content. The process is inevitably a physical experience. Meetings have objectives.

Mike van der Vijver at the ISB session on Thursday

The objectives are specifications of the outcomes of the process which means they are about behaviour change. Meeting objectives have to be specific, measurable, achievable, realistic and timebound.” “Most of the meetings have classroom set ups, which may not be suitable for all kinds of meetings. New formats need to facilitate dialogue of the participants. Most acceptable format of political meetings in Europe and India is Round Table,” said Mike van der.

“Meetings in India are traditional, ineffective and un-interactive. No clear cut objectives are laid down by the meetings organisers here. They also lack responsibility for the physiology of the audience. In India meeting organizers take their audience for granted and they don’t spend time preparation. The biggest problem in India is time management,” they said.

“Organising a meeting is not about getting participants and filling the hall with people. It is about getting subject into participants minds. There is a lot of art and science which goes into marketing a meeting effectively and successfully. Unfortunately, though Hyderabad one of the leading cities in India for conventions, we have excellent eco-system and MICE (Meeting, Incentives,

Conventions and Exhibitions) infrastructure. Even leading PCOs (Professional Conference Organisers) have their offices in Hyderabad. But there is a shortage of trained conference organisers. Hence, we have planned this workshop. We are even thinking of setting up a Meeting Design Institute at Hyderabad,” shared Vishala, founder director of IdentCity.

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