Corporates chant the nukkad natak mantra
It comes as a welcome surprise that Nukkad Nataks are gaining popularity in an era when movies are available at a click of button. Nukkad natak is a theatrical performance that takes place in public spaces like shopping centers or street corners. A group of artists dressing simple costumes stage their work on street as a means of educating and creating awareness among the masses,
It comes as a welcome surprise that Nukkad Nataks are gaining popularity in an era when movies are available at a click of button. Nukkad natak is a theatrical performance that takes place in public spaces like shopping centers or street corners. A group of artists dressing simple costumes stage their work on street as a means of educating and creating awareness among the masses, which is really a challenging one. It has become wildly popular with corporates and service providers in promoting their products.
Telecom major Aircel also organised a series of Nukkad Nataks in localities like Badi Masjid Road, Nanakramguda, Katedan, Sivarampalii industrial area, targeting migrant workers to create awareness about its key products. It was able to reach out to more than 1 lakh migrants residing in these places. Idea organised street plays for promotional campaigns in rural parts of Maharashtra. Nukkad nataks were also used to promote National Geographic Channel in rural India. Plays by Manthan and Live Life Foundation are a common sight at Raahgiri which is held at Gachibowli every Sunday.
Save Tigers message was very efficiently disseminated in the last Raahgiri by Kids for Tigers. Nukkad nataks on the theme ‘Beti Hai To Kal Hai’ were staged regularly at different venues across the country to promote the Beti Bachao Beti Padhao Abhiyan launched by the women and child development ministry. Prashanth Bach, project manager, EMBARQ the NGO, “The idea of a street play is to propagate social and political messages in a humorous and sarcastic way and create awareness among the masses. These street plays are characterised by highly enthusiastic and energetic performance so as to attract maximum crowd.”
On the art form, Anirudh, a nukkad natak artiste, who is also an IT professional, said, “We make it a loud affair to attract the attention of the crowd in the introductory part of the natak. We don’t have a luxury of using a mike, performing on stage in front of audience. We make them funny. We use limited props like chunni, hand towels, dafli, etc. Nukkad natak is not just restricted to acting alone, you can add many elements such as music, dance, etc.”
City-based Rachnoutsav Academy had recently organised an inter college cultural festival at Sundarayya Kalabhavan at Baghlingampally. Nukkad nataks competition was a big draw and saw participation from many colleges in the city. Teams from different, colleges shared their views on various social and cultural causes and their ideas on finding sustainable solutions through the street plays.