Brewing the Bolt

‘Bolt Cold Brew’ is a brand nested under Rudra Coffee, a company co-founded by young group of three- Vishaka Shah, Anisha Shah and Jatin Gujrati.

Vishaka leads the day-to-day operations of the company. Given her background in pharma studies, she brings a lot of focus on quality control and ensures best in class production standards. Anisha and Jatin are graduates from Indian School of Business and look after marketing, finance, and strategy in a part-time role.

All three co-founders are extremely passionate about coffee and fitness and deeply understand the impact coffee has on athletic performance and productivity. “Our passion for coffee led us to the plantations of Chikamaglur and Araku in search of great coffee. On these trips, we fell in love with the subtle art of making coffee and differentiating between nuances of flavor and aroma in different origins of coffee.

So much so that we started roasting our coffee at home and one of us spent a week at Coffee Board of India, to learn and get trained in the coffee business from the experts. Eventually, we figured we got to share our love for coffee with others and that’s when Rudra Coffee was born.” Shares Vishaka “As a brand, we are obsessed with helping Indian customers discover what coffee is all about and fall in love with it.

The idea behind Bolt came when last summer we made some cold brew using freshly roasted Araku and Chikamagalur beans for our own use. With its first sip we fell in love with its refreshing, crisp taste and beautiful aroma. We called friends and family over and made them taste the cold brew. To our surprise, even the ones not used to drinking black coffee, loved it.

That’s when we knew we have stumbled upon something special and couldn’t wait to share it with the rest of the world.We spent the next six months forming relationships with plantation owners, roasters, experimenting and perfecting various roast profile for beans, and experimenting with several brew recipes.

We launched Bolt in January’18, after two months of rigorous sampling to get product validation. We are the first to launch ready-to-drink bottled cold brewed coffee in Hyderabad and probably one of the first in India. Bolt is made in small batches with freshly roasted 100% Arabica beans.

It has no added sugar, no preservatives and has less than 5 calories per serving. Because of the cold brewed process, it has 70% lower acidity than a hot brewed coffee, making it the perfect refresher.” Adds Vishaka “The response to Bolt so far has been fantastic, our customers are loving its sweet, balanced taste and aroma. They have been messaging us with their stories of how Bolt is helping them stay more productive, get more out of their workouts or just generally get refreshed in the Hyderabad summer.

In addition to cold brewed coffee, we also offer Brew sticks, Bolt Cookies, and Honey Twigs. Brew sticks are Biscotti’s made with Bolt Cold Brew extracts and contains freshly roasted coffee beans, almonds, and choco chips.

Bolt cookies are monster cookies made with Bolt Cold Brew Extract and choco chips. Honey twigs are something we offer as an add-on. These are 8 grams honey sachets which could be used to make the coffee a bit sweeter while keeping the overall drink still healthy.

We recently launched a cream and honey version of Bolt as a special menu on Zomato. This one is for customers who prefer milk with their coffee. All our products have received a great response so far,” says Anisha

“We will soon be launching a yogurt-based dessert made with Bolt Cold Brew reduction. We have been sampling it for a while and are very excited by the response it is getting. We will also continue to expand distribution as we go along and launch new products based on customer feedback. The idea is to make sure everyone in Hyderabad has access to a bottle of Bolt when they need one! So, keep an eye out!” adds Jatin

All their products are available on www.boltcoldbrew.com as well as leading food delivery platforms such as Zomato, Swiggy, and UberEats. For their website orders, they have a delivery promise of 24 hours and they take it very seriously. They are also available at Q-mart, Banjara Hills and X60 Cross Fit, Jubilee Hills.
See More: Facebook & Instagram @boltcoldbrew.